Our Story

Founded in 2000

Created with a passion to innovate and offer realistic, natural looking ready-to-wear styles

Our Journey

Explore the milestones that shaped us

2000

Company Founded

As part of Revlon, our journey began with a vision to redefine and elevate the beauty industry.

2013

Hair Visions Partnership

Hair Visions, a leader in hair replacement solutions, acquires TressAllure, creating a new chapter for the brand.

2014

La Vie Collection

TressAllure launches the La Vie Collection, introducing Charlotte, a timeless ready-to-wear wig.

2018

New Look Fabulous Collection

Our passion for innovation in synthetic hair inspired the creation of Look Fabulous Effortless—heat-friendly fibers that redefined versatility and style.

2023

A United Vision

Hair Visions, New Image Labs, and TressAllure come together with a shared vision for beauty, innovation, and growth.

2024

The Realistic Revolution

TressAllure introduces Look Fabulous Realistic, a groundbreaking fiber, 40% lighter and designed to transform the wig industry.

2025

The Natural Era

Celebrating 25 years of expertise in synthetic wigs, TressAllure unveils Look Fabulous Natural, a 100% refined human hair collection of wigs and toppers.